Throughout the world, Italian designer brands immediately come to mind when one thinks of fashion. In terms of price, these brands perform lower in their native Italy than they do abroad. Even so, the price of these Italian brands in Italy does not make them a favorite among the Italians themselves--which makes sense considering the country's economic conditions.
Furthermore, the reality is that most Italians prefer the unique clothing sold in individual local shops to the stereotyped high-end products sold in brand shops. It is not surprising that the country produces so many famous designers: Italians seem to have a fashion sense that outshines those in other countries. Even everyday businessmen can be seen wearing colored shirts and showy ties--while projecting a strikingly well dressed image that never seems gaudy. While Japanese feel safer putting like colors together, fashion sense for the Italians is something different. Of course, current fashion and trends are important, and young people today have specific preferences when it comes to shirt colors, patterns, and styles. For middle-aged and older men, a common fashion theme is pairing classic navy or grey suits with khaki-colored belts and shoes. The pairing of a muted suit with a pop of bright khaki is representative of the
uniquely Italian sense of style. Another distinct feature is the addition of a more dramatic, brightly colored tie for almost all occasions.
In terms of accessories, the Italians are known for their leather goods--briefcases, shoes, and belts that have the depth and character of well-worn items. Within Italy, Florence is the capital of leather crafting, with its many leather craftsmen and workshops. Briefcases in particular are a leather item that many Italians have custom made, selecting a design and color that suits their individual needs and sense of style.
You may be wondering why so many Italians are fashionable in the first place. In fact, the Italians' keen sense of style, natural originality, and charismatic ability to sway world at large have their historical roots in Italy's well-known Levant commerce and the Renaissance.
With a history that is often glorified the world over, Italians take pride in their native architecture, cuisine, and clothing--working hard to refine their sense of style with a commitment that surpasses most others. The Italians have their local pubs, shops, and even local craftsman's workshop where they enjoy meeting each other and exchanging ideas, while taking care to nurture the relationships that form among these daily interactions. Associating with people like this certainly widens one's circle of friendships, and for many, supports one's business dealings as well.

