Column "Japanese Perspective"

Pretty Woman Working Smart


    It was back in 1972 that John Lennon released a song, "Woman Is the Nigger of the World." The song was a strong message to support the feminist movement advocated by Yoko Ono. Thirty-seven years have passed since then, and the world has changed dramatically. The 2008 data from the United States Department of Labor unveiled the fact that more than 50 percent of highly-paid personnel in management, professionals, and related occupations are women. Now the situation has changed so much as to justify the new saying, "Woman Is the Bigger in the States," thanks to Yoko's dedication.

CatheyCardenas02.jpg    In the United States, doors are open to the women who seek job opportunities with drive and determination, and there are many successful women who have improved their career by starting unique business with ingenuity.

    Cathy Cardenas, once engaged in accounting in Boise, Idaho, came up with an idea of new business called "Designer Home Tending." The job is to give a facelift to a house left unsold in the wake of the housing bubble bust for leasing it at a knockout rent for the time being. This scheme is beneficial to three parties in that the owner can keep the house well-maintained at no cost, while the tenant can use it at less than half of the market price until the owner finds a buyer. The Designer gets a share of the rent. This trading system, well-devised to meet the requirements of each, is becoming popular in the big cities on the West Coast like Los Angels and Las Vegas.

Website of Designer Home Tending
http://designerhometending.com

    AnyaOrlanska01.jpgAnya Orlanska, with a 10-year career as a hotel clerk, has become a head of Sleep Concierge at The Benjamin, one of the luxurious hotels in Manhattan, New York. The Sleep Concierge is a new job at a hotel that provides assistance and advice to ensure good sleep of the staying guests, and its services include an offer of options to select from 12 different types of pillows that suit to their needs, and arrangements of aromatherapy or milk and cookies on their request. The services are in high repute as the hotel is carrying on a campaign whereby guests are guaranteed a refund of room rate if they could not sleep. Orlanska is now a high-profile employee at the hotel.

Website of The Benjamin
http://www.thebenjamin.com

    Criket Azima, who earned a master's degree in nutrition education at New York University, conceived an idea of performing a cooking class named "Creative Kitchen" by integrating cooking and education. While chopping up vegetables into dices, she puts a question to the pupils, "How many faces does a cube have?" This is one of the elements of geometry. While cooking Mexican food, she asks, "Can you spot Mexico on the map?" This is an approach to geography. Parents are happy because their children get an interest in various kinds of vegetable and start loving them for food. Azima is invited to schools and events every now and then to demonstrate the Creative Kitchen. She gives advice to the women who are puzzled and undecided in career, "Find a way to incorporate the things you love into your career choice."

Website of Creative Kitchen
http://www.thecreativekitchen.com/

Incidentally, the greatest number of women (3.17 million) takes on a job as secretaries and administrative assistants. The supreme position of them all is represented by Hillary Clinton, Secretary of State. So far as Clinton and other "pretty women at work" are concerned, they have a brilliant future before them.

Written and Photographed  by Masafumi Mori